Featured
Work

Kaspersky

Heavy development of wireframes for the homepage, product pages, downloads pages, and store pages for Piehead. Also in development, an interactive Product Configurator tool, for which I designed the functionality.

What I did on this project

  • Wireframes
  • Content Structure
  • Intaeraction Design
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Insight Business

Created designs and wireframes for the website revamp for Piehead.

What I did on this project

  • Webdesign
  • CSS Development
  • Content Structure
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American Stock Transfer

Extensive UX initiative involved creating content inventories, site maps, and wireframes of all sites involved in this project for Piehead.

What I did on this project

  • Content Inventories
  • Site Maps
  • Content Structure
  • Wireframes
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Dhyana Yoga

Dhyana Yoga is the online presence of the Dhyana Yoga studios with five locations in and around Philadelphia. The website features a satvic appraoch to aesthetics, with soft but crisp colors and a peacock feather motif, which is present in all the studios.

What I did on this project

  • Webdesign
  • Web Development
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Michael C Fina - The 4Cs Diamond Wizard

Created the landing page and individual item design for this informative diamond selector for Piehead.

What I did on this project

  • Application Design
  • Content Structure
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What I Do

Web Design

Designing websites for small to medium-sized businesses on a freelance basis. Designing websites and web applications for large corporations with the digital engagement agency Piehead.

 

Logo & Brand Design

Branding and logo design is very important as everything can be marketed as a product. I could say a bunch of ish about our consumerist culture, but if you're reading this, you probably are aware, and so examples of my work in this field can be found in my resume.

User Experience Design

Designing for usability and interaction is all under the umbrella term that is "User Experience." I combine the understanding of human behavior and thinking with a clean, interesting design with the aim to create a powerful and easy web experience.

 

Airbrush Art

One of my true passions is painting! I was originally a painting major and switched to graphic design and web design to blend my love of fine art, design, technology and computers. Airbrush painting on faces, bodies, clothes, signs, and murals satisfies a looser and more hands-on desire for creation.

Video Creation & Editing

Video creation stems from a passion for capturing visual compositions from life and imagination and giving them motion. I am currently developing my skills in video-editing and animation to incorporate into the field of UX and for fun, as the web presence of this medium continues to grow.

Print Design

Occasionally, I will indulge my clients and myself and undertake print design projects. I design book covers, brochures, marketing materials, posters, flyers and I will occasionally layout and typeset books.

 

 

About
Me

I am a User Experience designer dedicated to cultivating useful and innovative experiences in the virtual world and in the real world.

Born in South Korea. Made in USA. Professional web/UX designer, graphic artist, airbrush artist and painter, music lover, technology enthusiast, yogi, avid reader.

One of the most interesting aspects of the industry in which I work is the people I meet and how they have all arrived to their current roles. The design and user experience community is a motley crew I am proud to be a part of.

 

I started out as a fine artist and illustrator with a love for video and computer games. The first website I ever made was with Microsoft Office '97 and was a website for my Ultima Online guild. (I know!) At this point, it made sense to blend art and computers with graphic design. I taught myself how to use Photoshop and Dreamweaver and added programming classes to my college workload. Needless to say, the ball was set in motion and fueled by a perpetual thirst for knowledge. Enter the Internet. =)

 

 

I belong to the Millennial Generation; born as the protoypical spawn of the Digital Age. I feel it is my duty to guide, in at least the smallest way, the direction of the future of virtual experience as it expands more and more into our lives and blurs the lines of the human experience in virtual environments.

Currently

I am an Interaction Designer with eight years of experience in visual, UI/UCD and interaction design. Before beginning my career at Oracle, I spent almost two years with at the agency Piehead where I worked on a wide range of web and mobile experiences for clients such as Comcast, Scientific Games, American Stock Transfer, Kaspersky, and NuvoTV, to name a few. Prior work experience includesRodale Inc., Accenture, The Vanguard Group, The Hartford Financial Services Inc. and American/Thames Water. My work derives from a passion for driving the future of virtual experience as it increasingly expands into our lives and blurs the lines between human experience and digital environments.


Providing meaning to a mass of unrelated needs, ideas, words and pictures - it is the designer's job to select and fit this material together and make it interesting. ~ Paul Rand

Mad Skills

Resume (PDF)
Adobe CS5 Languages CMS UX Other Fun!
Photoshop HTML5, XML, DHTML Wordpress Axure Adobe InDesign Coda
Dreamweaver CSS3 Drupal OmniGraffle Quark 9 iMovie
Illustrator Javascript Epiphany MindJet Mind Manager MS Office Suite 2010 Ableton
After Effects PHP Rhythmyx (Percussion CMS) Visio Adobe Acrobat Pro Adobe FinalCut Pro
Flash Visual Studio.NET KANA     Adobe Premiere Pro

 

My
Work

Comcast

For Piehead, I have been actively involved in designing the UI for the main and targeted buy flows for Comcast.com and information architecture for Comcast.net. Projects I have led UX initiatives include the buy flow for the new product XFINITY Home Security, the microsite introducing XFINITY SPECTRUM - the new OnDemand interface. For details, please see my resume.

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Gov't Issue

Gov't Issue is an idea I had for a culture blog that features content related to art, music, parties, food, and modern topics. Founded during the height of the economic collapse and celebrating the end of the Bush era, Gov't Issue has revolutionary aims to house the interests and creations of the Millenial Generation and generations to come.

 

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Dhyana Yoga

Dhyana Yoga is a yoga company consisting of five studios in Center City, Philadelphia and surrounding suburbs. I am proud to say I have been the designer for the last three web design iterations, helping to evolve the online presence with the brand and growing studio count.

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The Vanguard Group

The Vanguard Group was my client when I worked for Accenture Technology Solutions. I helped design a lot of the functionality changes for different user flows for the personal investor web site. Details of which are in my CV.

 

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lakshmi hair studio

Lakshmi Hair Studio is a hair salon and spa treatment service studio with a holistic, Ayurvedic approach. This site is their online presence, featuring portfolios and list of services.

 

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Biggest Loser Club

Biggest Loser Club is the NBC weight loss and fitness show. I did extensive work with designing the functionality and look and feel of food and exercise journals in the beginning phases of the supplementary web site.

 

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Product Development Factory

Product Development Factory is a patent illustration company based in Philadelphia. Their site, designed by me and programmed by my friend and colleague Rashmi Iyer, is a web app revolutionizing the way they do business, bringing it into the 21st century. Clients can log in, upload their projects, request a return date, and use an online annotation tool to revise their documents and resubmit to the company for a quick and effective turn-around.

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Flat Belly Diet

Flat Belly Diet is another fitness/social networking web site I worked on for Rodale. I participated in some image manipulation, initial QA testing and debugging, and vast message board research. Other tasks can be found in my CV.

 

 

 

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Contact
Me

"I have argued above that we cannot prevent the Singularity, that its coming is an inevitable consequence of the humans' natural competitiveness and the possibilities inherent in technology." ~ Vernor Vinge

the internet

Get in touch with me!